Glossary

Successful collaboration begins with a shared language, hence the need for a glossary. This joint effort of contributors from several teams ensures, on the one hand, terminological and conceptual coherence across not only our theoretical approaches, but also the qualitative case studies and quantitative research conducted in OPPORTUNITIES. On the other hand, our glossary facilitates communication between the academic side of the project and the fieldwork conducted by NGOs, uniting our teams working from Austria, Belgium, France, Germany, Ghana, Italy, Mauritania, the Netherlands, Portugal, Romania and Senegal.

For more information about the Structure and Objectives of the Glossary, click here...)

Legacy media

The media described as legacy media are those that engage in traditional mass communication. These media are distributed from a single point of distribution to a fundamentally divided audience and no interaction is possible. In diametrical opposition to legacy media are the so-called new media that, with the rise of the Internet, allow interaction. The rise of the Internet has also meant that media content is less produced by media professionals, but that anyone can create media. This manifests itself especially in the so-called social media where anyone can spread messages. Within the traditional media sector, both print and audio-visual media, new means are also constantly being found to respond to the new market, so that older media are also often branded in the ‘new’ market.

⇢ see also Filter bubble

References and further reading:

Arrese, Ángel, and Jürg Kaufmann. 2016. “Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns.” International Journal on Media Management 18.2: 75–97.

Wagner, Kurt, 2017. Three Major Ways Social Media is Changing Journalism. Illuminate: Bright Ideas from Santa Clara University Leaders. URL: https://www.scu.edu/illuminate/thought-leaders/kurt-wagner-12/three-major-ways-social-media-is-changing-journalism.html. Date of access: September 8, 2023.

Category: A

Work Package: 2, 4, 5

[DC / LH / SM]

 

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